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ON THE JOB
Our role: As the leading global consumer research and advisory company, Iconoculture provides the most comprehensive consumer insights to help you understand what’s going on with consumers, why it’s happening, where it’s heading and what it means for your business. How do we do it? We integrate consumer information from multiple data sources and combine it with expert analysis and interpretation by the industry’s largest Consumer Strategist team to deliver targeted insights — quickly and more cost effectively than traditional approaches. Our solutions: We know that smart marketers seek information and insight outside their known business perspective to get a complete view of their audience. Iconoculture does the legwork; you reap the rewards. Forward-looking. Comprehensive. Cost-effective.
- IconoIQ: Iconoculture’s interactive, searchable content hub is the most comprehensive online source for current consumer information, actionable market research and emerging cultural trends. Consumer research is published daily and includes access to trend information, reports and multimedia resources for U.S. consumers, global consumers and packaging.
- Advisory Services: Access to a premier team of Consumer Strategists, each with in-depth category or demographic expertise in analyzing the “why” behind the “what” to provide comprehensive consumer insights.
- Custom Solutions: Our premium services take Iconoculture information and insights to the next level, giving clients access to custom solutions that integrate data from innovative market research platforms and include personalized analysis from our expert team of Consumer Strategists.
ON THE RECORD
Founded in: 1992
Number of employees: Over 100
Our clients: Big brands, global firms, agency powerhouses. Savvy start-ups. Check out companies with the Iconoculture advantage here.
Our digs: Warehouse District, Minneapolis, MN, and numerous home offices — from the shores of California to the capital of Argentina
Office vibe: Social, collaborative, casual ON OUR RADAR
Recognize these up-and-coming markets: Free-range parents, the new downwardly mobile, eco-moms, Gen Jones, suburban empty nesters, Millennial MultiMe’s, WOOFs (Well-Off Older Folks), Afroholistics and fledglings
Know these buzzwords (to name a few): Social advertising, Otaku, pragmactivism, corn shock, silver industry, n00bs, menu fatigue, down energy, La Crisis, style sourcing, Xoomers, green rednecks
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