Iconoculture’s Global Packaging Advisory Service: A smarter solution
Iconoculture’s Global Packaging Advisory Service delivers packaging-specific knowledge in context with consumer insights, providing a holistic concept-to-consumer perspective. Access to a combination of unique packaging-centric consumer research and ongoing advisory support from a specialized team of experts offer up a comprehensive view of packaging trends and market opportunities. Whether you’re ideating around new product development, working on a packaging redesign or needing to get up to speed quickly on the latest in sustainable packaging, our Global Packaging Advisory Service is an efficient, cost-effective way to generate insights and business ideas that support your strategic objectives.

Features and benefits: A full-service relationship
Iconoculture’s Global Packaging Advisory Service offers the freedom to examine the intersection of packaging trends, innovations, vertical categories and demographics; to explore potential packaging opportunities; and target specific markets. A Global Packaging Advisory Service partnership can include access to:

IconoIQ
IconoIQ is Iconoculture’s interactive, searchable content hub and the most comprehensive source for actionable market research and emerging consumer trends. Unique packaging content informs your packaging initiatives, linking them directly to what’s important to consumers. Leverage this research to:

• Drive consumer packaging insights up through your organization, rather than waiting for them to trickle down; put packaging R&D and innovation on a level playing field with new product development and marketing from the inception of an initiative.
• Reduce prototype stages by having firsthand access to consumers’ behavior and attitudes toward specific package formats, shapes, graphics or other point-of-purchase scenarios.
• Gain a first-to-market competitive advantage by knowing and understanding emerging and morphing trends’ impact on consumers and their packaging preferences.

Advisory Service
Iconoculture’s Global Packaging Advisory Service offers ongoing advisory support from our experienced team of Packaging Strategists. Acting as an extension of your team, our packaging experts can validate hypotheses, stimulate fresh thinking and infuse your packaging brainstorm sessions with consumer-centric insights. Through this partnership our advisory team can help you:

• Increase new-product and packaging-innovation speed to market by engaging our packaging experts as an extension of your ideation team.
• Gain a first-to-market competitive advantage by knowing and understanding emerging and morphing trends’ impact on consumers and their packaging preferences.
• Tap the Global Packaging Advisory Service’s broad cross-category and cross-format research agenda to build a robustness into your overall business and packaging sustainability program.

Global Packaging Advisory Service Applications: An emphasis on action
The Global Packaging Advisory Service is designed to increase internal efficiencies by putting packaging in context with consumer insights, behaviors and lifestyles. Use it to enhance:

• Market insight — See how consumer behaviors, expectations and preferences influence packaging initiatives and innovation.
• New product innovation — Explore ways to extend and improve your packaging initiatives. Gain insights from brands, products, technologies, formats, and materials inside and outside your category.
• Consumer segmentation — Align your brand and packaging initiatives with diverse and rapidly changing audiences.
• Strategic planning — Identify emerging packaging opportunities and imperatives in the consumer and competitive marketplace. Chart innovative courses of action and reaction.
• Tactical refinement — Finetune packaging strategies. Pinpoint the source of problems and identify solutions.