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Iconoculture’s custom social media analysis service combines Iconoculture’s recognized expertise on consumer trends and insight with powerful analytical tools for mining social media. Access real-time consumer conversations gleaned from millions of sources across the social media landscape, including blogs, social networks, microblogs, message boards and news sources. Understand the consumer sentiments and themes shaping the conversation through key analytics that provide context to online conversations and consumer activity. Features and Benefits: Real-time analytics. Greater consumer context.
Custom social media analysis allows you to customize your social media research, gathering data around a specific topic or brand name.
- Customize searches to support unique initiatives when you need a deeper dive on specific brands, competitors, industry terms, topics and more.
- Access real-time, interactive analytics for a dynamic, ongoing look at the themes, sentiment and activity related to your custom topics.
- Add depth and dimension to your research by downloading and repurposing social media charts, categorized by sentiment, source, activity and theme.
Applications: Insights in action.
Iconoculture’s custom social media analysis product is accessible via IconoIQ and can be seamlessly added to your subscription. Use Iconoculture’s custom social media analysis to enhance
- Market research — Streamline your insights-gathering process. Leverage social media research alongside Iconoculture’s other data sources for powerful, cost-effective insights, and get a more comprehensive view of the consumer.
- Tactical refinement — Finetune positioning, messaging and pitches. Gain access to the themes and sentiments defining consumer conversations.
- Strategic planning — Identify emerging opportunities and imperatives in the consumer and competitive marketplace through fresh, comparative insights.
To fully leverage the insights available within the world of social media, smart marketers seek thoughtful analysis of the thousands of daily conversations, as well as the consumer context in which the discussions are taking place. With Iconoculture’s syndicated and custom social media analysis, you have meaningful context and the ability to seamlessly cross-reference your unique topics with larger-scale consumer trends for truly powerful insights. Custom consulting projects are also available.
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