Real people. Real conversations. This is life, as they live it. You’ve got stats. You’ve got data. You’ve got charts, graphs and surveys galore. But what’s the story behind the numbers? What factors are driving those figures? And how well do you really know your consumer? Here at Iconoculture, we take a 360-degree view of the consumer, 24/7/365. And when it comes to getting a closer read on key markets — and bringing quant research to life — there’s no substitute for straight answers to straight questions, straight from the consumer’s mouth. That’s why IconoCommunities^SM go right to the source and let your consumers do the talking. From off-the-cuff opinions to day-to-day experiences to spontaneous revelations, we’re totally tapped into life as they live it.

The voice of the consumer: Loud, clear and totally candid. IconoCommunities^SM are client-facing, consumer-centric social networks designed to give businesses a real-life, real-time read on consumers’ innermost moods, mindsets and motivations. Our unique product combines dynamic consumer communities with custom client services and rich, syndicated research to deliver unprecedented insight into key drivers working within and across the consumer landscape. Moderated by chat-savvy pros and grounded in Iconoculture’s proprietary, value-driven methodology, IconoCommunities engage members in open, honest, ongoing dialogues that reveal the why behind the what of consumer behavior to create a clear, compelling path to ideas, insights and innovation.

Want to penetrate new markets? Test new products or campaigns? Gauge attitudes and opinions within specific categories or segments? IconoCommunities^SM are tailored to fit your unique objectives, initiatives, targets and interests. Our researchers collaborate with your team leaders to devise questions that spark honest, intimate, focused discussions and uncover real, relevant, actionable insights. From on-the-go moms to brand-savvy teens, urban Boomers to up-and-coming young professionals, we’re in close, constant contact with markets you need to know, now. And they’re totally willing to spill.

Custom projects. Comprehensive reports. Interactive surveys. IconoCommunities combine an ongoing flow of rich syndicated deliverables with customized products and services geared to meet the unique needs, challenges and objectives of each client. The full 360:

• Custom Research Reports — Proprietary, personalized discussions or interactive surveys designed to explore individual client interests using proprietary Iconoculture methodology. Includes initial strategic planning session, ongoing dialogue access, strategic findings analysis and a custom research report.
• QuickPulse Data Transcripts — Proprietary, personalized questions designed to gather quick answers to urgent client inquiries. Transcripts include basic participant information, key participant demographics and all participant responses.
• Syndicated Featured Reports — Structured, insightful, in-depth narratives that synthesize key IconoCommunities findings into actionable insights and specific opportunities using our proprietary macrotrend frameworks. Cover key topics and issues affecting consumers in different verticals, demographics and age groups.
• IconoImpulse Bulletins — Quick questions and impromptu surveys spontaneously created by IconoCommunities members on top-of-mind topics. Syndicated bulletins use Iconoculture methodology to explore motivating factors behind unprompted and unexpected consumer opinions, attitudes and behaviors.

The Iconoculture Difference. Forget white noise, red herrings and variable constraints (not to mention delayed gratification). Unlike traditional qualitative methods and discussion formats, IconoCommunities are:

• Efficient. Instant access to an existing community of active, engaged consumers yields fast answers and immediate implications. Threads are set up quickly, and they quickly take on a life of their own.
• Flexible. From focused consumer investigations to general marketplace inquiries, discussions can be tailored, targeted and guided according to specific client interests and objectives.
• Diverse. IconoCommunities include consumers from all income levels, ethnic backgrounds, ages, demographics and geographic locations.
• Innovative. Our cutting-edge platform combines the usability and interactivity of popular social networking formats with Iconoculture’s pioneering strategic methodology.
• Comprehensive. Custom client projects and a constant flow of syndicated research create an ongoing, in-motion, 3-D picture of consumer life, as they live it.
• Organic. The ongoing format and comfortable, familiar, informal environment facilitates candid exchanges, personal anecdotes, open conversation and honest opinions.
• Affordable. Syndicated deliverables and custom client projects deliver continuous value, comprehensive insights and strategic opportunities. It’s a bigger, clearer picture, for a fraction of the price.

Tuned in. Tapped in. (Where you need to be.) IconoCommunities host ongoing consumer dialogues in two distinct interactive spaces. They are:

• IconoCommunities^SM | People. Comprises over 500 consumers from across the United States. Demographic breakdown is representative of males and females and key consumer groups, including Millennials, Gen Xers, Boomers and Matures, and reflects the general population in terms of household income, geographical locations and ethnicity.*
• IconoCommunities^SM | Teen. Brings more than 500 teenagers from across the United States together as members of a virtual consumer community. Members range in age from 12 to 17 years old and represent various ethnicities and geographical locations.

*Only acculturated, English-speaking Hispanics are included in the community.

 Lots of talk. Lots of action. Test the waters. Take the temperature. Start a dialogue. Spark an idea. IconoCommunities are designed to enhance:

• Market Research — Add dimension and context to quantitative data. Track opinions/attitudes/usage over time. Find out what’s driving consumer behavior and key findings in specific categories and markets.
• Product Development — Inspire idea generation for products, packaging, promotions, services and positioning. Discover emerging demands, unmet needs, underserved markets.
• Consumer Connections — Get in touch with key opinions, preferences and passion points. Get to know consumers via day-to-day interaction.
• Retail Experience — Where they shop. Why they buy. How they browse. Find out what consumers want from retailers and e-tailers today.
• Marketing and Communications — What messages resonate? What do consumers want to hear? And are they even listening?
• Strategic Planning — Inform strategic vision, brand strategy and marketing initiatives. Explore new categories and consumer spaces.
  General Market Savvy — Understand nuance. Get inside experience. Translate “consumer speak.” Read between the lines.

Go ahead, get nosy. We totally mean to pry… IconoCommunities are a seamless add-on to standard Advisory Services and are designed to complement Iconoculture’s integrated product line. Questions? Pricing queries? Ready to set it up already? Contact your Iconoculture representative or send us an email at: insights@iconoculture.com.