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Cultural Zeitgeist
 
  CULTURAL ZEITGEIST SM   ICONOWATCH
 

The spirit of the times. The state of the culture. All in one. Cultural Zeitgeist is an interactive, annual research report that synthesizes Iconoculture’s definitive perspective on the six core cultural phenomena impacting consumers today and tomorrow.

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Featured Point of View: The New Value Mindset: Targeting value shoppers during the shopping recession

Everyone loves a bargain — and never more than in 2008. Credit rising gas prices and a sputtering economy for most of the shift toward value. Shoppers across incomes are resorting to old ways and finding new ones to save dollars and make sense of an anxiety-inducing economy. Some delve deep into scrimping and splurging, others are forging a new friendship with old-time coupons...

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